The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Talk, Read, Sing
Agency: Goodby Silverstein & Partners / San Francisco
Client: Bay Area Council Category: Innovation - Collateral Design / Collateral Design
Plant Lamp
Agency: FCB Mayo / Lima
Client: University of Engineering and Technology Category: Innovation - Collateral Design / Collateral Design
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever Category: Innovation - Collateral Design / Collateral Design
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Innovation - Collateral Design / Collateral Design
Test and Drive
Agency: J Walter Thompson / New Delhi
Client: Amarsons Category: Innovation - Collateral Design / Collateral Design
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Innovation - Collateral Design / Collateral Design
ANTI-RAPE SONIC TORCH
Agency: REDIFFUSION Y&R / MUMBAI
Client: Eveready Industries India Category: Innovation - Collateral Design / Collateral Design
True Wetsuits
Agency: TBWA\HAKUHODO Inc. / Tokyo + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO
Client: Quiksilver Japan Category: Innovation - Collateral Design / Collateral Design
Award:
2016 Design Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Bay Area Council
Title:
Talk, Read, Sing
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16052S
Award:
2016 Design Merit Award
Agency:
FCB Mayo / Lima
Client:
University of Engineering and Technology
Title:
Plant Lamp
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16217M
Award:
2016 Design Merit Award
Agency:
Geometry Global / Dubai + Memac Ogilvy / Dubai
Client:
Unilever
Title:
Handle on Hygiene
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16218M
Award:
2016 Design Merit Award
Agency:
Grey / New York + Rival School Pictures / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16219M
Award:
2016 Design Merit Award
Agency:
J Walter Thompson / New Delhi
Client:
Amarsons
Title:
Test and Drive
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16220M
Award:
2016 Design Merit Award
Agency:
McCann / New York + O Positive / New York
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16221M
Award:
2016 Design Merit Award
Agency:
REDIFFUSION Y&R / MUMBAI
Client:
Eveready Industries India
Title:
ANTI-RAPE SONIC TORCH
Category:
Innovation - Collateral Design / Collateral Design
Annual ID:
DE16222M